Maaike x Evie Kemp

Make sure you follow @eviekemp on instagram – best feed ever!


Who are you and what do you do?

I’m Evie, and I’m an artist, designer, and stylist who works across illustration, textiles, and interiors mostly. I really just like to apply pattern and colour to anything and everything. No boring bits.

Describe your personal style – fave designers?

My personal style is quite all over the place, but predictably quite maximalist. I love to wear colour and pattern, with a bit of a retro feel. I actually never know how to describe my own style. Designers I love are a bit old school, I love looking back at the work of Elsa Schiaparelli, Celia Birtwell, Zandra Rhodes and original Missoni (lots of pattern!) but I appreciate all types of fashion and design and will just soak it up.

Tell us a bit about how you came up with the Maaike print? Inspirations etc.

Obviously the first inspiration came from the Maaike brand and discussions with Abby & Emilie, reflecting on their history of bold, graphic prints but reimagining it. We knew it would be loosely a “floral”. In my mind I was inspired by 1970s Marimekko and Matisse-esque collages. Maaike are known for their incredible draping, and can carry a really impactful print so obviously that was a big inspiration.

How has it been seeing your art transformed into garments?

Absolutely incredible. It takes the design to a whole other level, and every new garment shows it in a new way. There is such a huge difference between a flat print, and it transformed in to clothing. What I love most about Maaike is how it is interpreted so individually by everyone. Seeing all these amazing people making it their own is just SO good, and so inspiring as both a designer, and a person who wears clothes!

Fave piece in your print?

I LOVE the Kemp Shirt Dress, and not just for the name! I love all the pieces though and their versatility, and with every drop I think I have new favourites. I still feel I’m a novice in my layering skills, but I’m obsessed with seeing how different pieces work with each other.

What are you working on at the moment?

I’m currently working mostly on some individual art pieces for a couple of group shows including the Seed Gallery Christmas exhibition. It’s nice to have some hands on art time as I’ve been doing a lot more commercial projects lately (which I also love but variety is good!). I’m also working on some fabric design concepts…for something! Ha.

You are so well known for your use of colour – what is it that draws you to it? Do you think colour can affect our moods?

100%! I’m a huge believer in the power of colour to affect our moods and influence us, however I don’t always believe that it’s a simple as “red makes us angry” or “blue is calming”. There are so many shades and tones in this world and I think we see them all differently. I just love colour and see colour inspiration everywhere and then try and file good colour combos in my head to refer back to later. I think what I love most about it is that it’s limitless – you can put pink and orange next to each other a zillion times but they can be completely different.

Your house and interior design style is all kinds of amazing is it something you have always loved?

I’ve always been so in to design, from as early as I can remember. I took my dolls house VERY seriously as a child. I found my parents house when I was 14 while trawling real estate listings, and spent $500 of hard saved call centre job money to recover my first sofa when I was 18.  My mum has always been in to interiors so I grew up in a house with a lot of colour, and never ending DIY projects happening. It all ties in with my love of collecting and vintage finds. I can’t really imagine being any different because Ive always loved it so much.



Fave area of your house?

I love my Bowie wall with the rainbow and the giant leopard print couch, it’s just feels so me and I have no urge to change it…which for me, is a big deal.


Evie with her husband Sam and two pups



Check out the current Maaike collection HERE!

Interior photos by Becks Silke from Little White Lies


Podcasts we are listening to right now



There are days when we are in the studio alone and so we constantly find ourselves listening to podcasts to alleviate the loneliness!




Jonathon van Ness is a cast member from the new Queer Eye on Netflix (if you haven’t watched it what are you doing with your life?!) He interviews all sorts of people from leading professors and scientists to Hollywood celebs. He is exceptionally smart and informed as well as hilarious.



Host Jonathon Goldstein investigates events of everyday people that changed the course of their lives. It’s funny but also thoughtful and quite beautiful.



Each episode of Song Exploder is a different musician talking about how they wrote a particular song. I’m a big Solange fan and hearing her talk in length about how she wrote Cranes in the Sky was so interesting.




If you haven’t listened to this one you aren’t living. Three friends reading and commentating a terribly written erotic novel one of their fathers wrote. It’s beyond hilarious!



About a woman who escaped and exposed a self help group NXIVM, which was a pyramid scheme and a feeding ground for the leader Keith Raniere’s sexual perversions.



A 5 episode series made in association with ‘Are We There Yet?’ the women’s suffrage and equality exhibition at the Auckland Museum. Talking to women in NZ about feminism, equality and more.




Maaike on The Project

Last week we were lucky enough to have the gorgeous (inside and out) Kanoa Lloyd wearing Maaike on The Project on TV3. Check our our favourite looks below.


The Element Jacket in stripe


The Kemp Shirt Dress


The Archive Top


The Fresco Dress in Marrakesh – also available in black and print



How the Evie Kemp print came about

Our collaboration with artist Evie Kemp came about almost by chance. I had been a fan of Evie for a while and had always meant to get some of her prints for my home. When she was closing down her print store I commented on an instagram post of hers saying I needed to get in quick to get some prints before they were gone forever. I didn’t realise I was logged in on the Maaike account rather than my personal one and later that night Evie messaged to say she was a big fan of ours – I was shocked she even knew who we were! We ended up doing a clothes for art swap and kept in touch after. I thought it would be fun to post a couple of photos of her prints in my house which ultimately led to us working together.



A happy little corner of the kitchen


Florals by Mark Antonia


There are three different birds in the bathroom



My favourite pair in the spare room


Florals by Mark Antonia



Let us introduce ourselves. It’s only been 8 years….

Maaike designers Emilie Pullar and Abby van Schreven – all photos by Sacha Stejko


Hey guys Emilie here. Abby and I are the owners, designers and pretty much everything in between of Maaike and we’d love for you to get to know us a bit better. To be honest, even having our picture taken is a huge ordeal and we have always been pretty happy to fly under the radar but we feel like we have grown such a beautiful and loyal customer base in these 8 years and maybe you’d like to see a bit more of us, so here is a small start!

Abby and I met in Auckland about 10 years ago working for another designer. We clicked straight away, bonding over a shared love of fashion but sometimes more importantly food! We became fast friends and a couple of years later started this adventure of Maaike. Right from the start we had a few strange connections – Abby is from Waimate, a tiny little town in South Canterbury which is where my Dad comes from and we are both half Dutch (Maaike is a Dutch name and is actually my sister Jess’s middle name). While we are on that if you don’t know, it is pronounced My-Kah!


Abby van Schreven

Where are you from and where do you live now?

From Waimate in the South Island (you’ll probably never go there!) now live in Grey Lynn, Auckland

What do you love about what you do?

Getting to turn ideas into an actual physical garment that hopefully someone else will fall in love with. Seeing people wear your designs is a pretty cool feeling.

If you weren’t doing fashion what would you do?

I have no idea, I’ve never wanted to do anything else. Fashion was my focus from a very young age.

If you could steal credit for any great piece of art, song, film, book etc what would it be?

Frank Lloyd Wright’s Falling Water, I love how it has intertwined with nature.

Ideal weekend?

Being close to the ocean – swimming and reading a book, followed by good food and wine.

Death row meal?

Fried chicken and hazelnut Lindt balls.

Signature dish?

I don’t think I have one! I love to cook and try new things, I should probably try and perfect one thing.

Where do you want to travel to next?

I would love to visit my beautiful friend Tash in Croatia again and tag on a trip to Morocco.


Emilie Pullar

Where are you from and where do you live now?

I am from Christchurch and now live in Grey Lynn next to Farro – heaven!

What do you love about what you do?

I just feel really lucky I found my passion early and managed to turn it into a career. Earning a living from something we built from nothing is extremely rewarding.

If you weren’t doing fashion what would you do?

Something to do with food, photography or beauty.

If you could steal credit for any great piece of art, song, film, book etc what would it be?

Any Rothko piece – going to the Rothko Room at the Tate Modern when I was 19 was an unforgettable experience.

Ideal weekend?

A picnic on the beach with friends – lots of food, wine and laughs.

Death row meal?

It would be a toss up between the poutine at Fed Deli and a big bowl of pasta.

Signature dish?

I think I do a pretty mean roast – my roast potatoes are my thing.

Where do you want to travel to next?

My husband and I are travelling to Europe next year so he can meet our family in Holland but for me Japan is top of the list.



We look forward to sharing more with you and make sure you follow us on instagram @maaikeclothing where we share a lot more of behind the scenes!